Distribution, Competition, and Antitrust / IP Law

The Vast Online Distribution Market

The Wall Street Journal reported today that Web ad revenue in the U.S. rose 15% to $26 billion last year, more than the $22.8 billion spent on newspaper advertising, the $22.5 billion for cable TV advertising, the $17.6 billion for broadcast television, and the $15.3 billion for radio advertising.

$26 billion is a huge number.  It illustrates how important online sales are today, and how important it is for both manufacturers and distributors to be aware of the rules regarding pricing through different channels and regarding channel restrictions.

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About Howard Ullman

Antitrust, competition, and IP law enthusiast.

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