Distribution, Competition, and Antitrust / IP Law

Are Monopolies the Cause of All Economic Problems?

No.  But a couple articles are effectively raising the question.

The pendulum usually swings between over-enforcement and under-enforcement.  The two recent articles are beating the drum for more vigorous Section 2 enforcement.

The first – “Why Is It So Hard for Americans to Get a Decent Raise?” – suggests that monopoly (actually, monopsony) power is to blame for wage stagnation.

But the article notes that the study it describes may not account for the effects of bad local or national economies.

The second (Wall Street Journal, behind the paywall) – “The Antitrust Case Against Facebook, Google and Amazon” – argues that the big tech giants (Google, Apple, Facebook, and Amazon) are the modern-day equivalents of Standard Oil and AT&T.  The article restates some familiar arguments about platforms and network effects without really detailing the ways in which modern networks may differ from 19th century industrial trusts.

Seems like the pendulum may be swinging again . . . .

Speaking on Antitrust Issues with Joint Ventures at Practicing Law Institute (PLI)

I’ll be speaking in a Practicing Law Institute (PLI) One-Hour Briefing on “Antitrust Issues with Joint Ventures” on February 22, 2018 at 1:00 p.m. Eastern Time.  Here’s a link to the program information and description.

This One-Hour Briefing will analyze the potential antitrust ramifications of joint ventures and other collaborations between competitors and how to balance the pro-competitive efficiencies against the anti-competitive effects of a proposed JV.  I’ll discuss:

  • Recent cases and agency guidance regarding “naked” transactions;
  • Competitive restraints; and
  • Information sharing.

Antitrust Analysis of Joint Ventures : How Big Is Too Big?

My latest piece on joint ventures — and the ancillary restraints doctrine — is available here.

Are Franchise No-Hire Provisions Unlawful?

Two recent suits against McDonald’s and Carl’s Jr. are challenging franchise provisions that limit or prohibit the ability of one franchisee to hire away employees from another franchisee.  These provisions are fairly common, although after the suit McDonald’s decided to repeal its version.

One issue that may be decided is whether these restraints are horizontal or vertical.  From an antitrust perspective, it seems more plausible that they are vertical.

If vertical, then there is likely going to be a balance of anti-competitive effects and pro-competitive efficiencies.  As to the latter, as the linked New York Times article notes, “[t]urnover rates are high in the industry, and maintaining a talented work force requires investing in training and recruitment. Prohibiting franchisees from hiring one another’s workers protects that investment.”  Again, that seems a plausible explanation, though of course it is subject to testing.

Additionally, we might ask whether there is really any anti-competitive harm, given that there isn’t much (if any) real price flexibility between and among franchisees in the same geographic area.  Without meaningful flexibility on downstream prices, franchises may not be able to bid up labor costs, in which case the no-hire restrictions may not have much if any effect on wages.

Given the enforcement agencies’ recent interest in and guidance concerning labor markets, we may see additional challenges to these franchise restrictions.

Can Software Conspire?

English: The famous red eye of HAL 9000

The famous red eye of HAL 9000 (Photo credit: Wikipedia)

Philip K. Dick’s post-apocalyptic novel “Do Androids Dream of Electric Sheep” (the basis for the movie Blade Runner) asked whether robots can think and feel.  One of the hot topics du jour in antitrust is whether (software) robots can conspire and collude for purposes of the Sherman Act.  We’re in the very early days, so we must caveat every statement and preliminary conclusion, but just as robots can’t dream, there are reasons to believe that, at least in the short- to intermediate-term, they also cannot collude to violate the antitrust laws. (A couple years ago I did a related post on this issue: Can Computers Conspire to Fix Prices?.)

First, there is no empirical evidence that software has been able to (or could) learn to conspire.  Despite some recent hype about computer collusion, one recalls the adage that “artificial intelligence is always 10 years away.”  One of the few (if only) studies in this area – of the ability of computer algorithms to cooperate in the famous “Prisoner’s Dilemma” game – yielded mixed results.  It appears that the chance of creating algorithms that just happen to be good at colluding may be small.[1]

Let’s assume, however, that computer software develops faster than we otherwise would predict.  What are the risks that companies’ computers are going to be charged with price-fixing, or that companies will be held responsible for their doing so?

To answer this question, we should step back and methodically consider the various types of activities at issue here – because sometimes the discussions do not unpack the various distinct scenarios.  First, reference is often made to the 2015 DOJ case against Daniel William Aston and his company Trod Ltd. for allegedly fixing the prices of posters sold online via Amazon Marketplace.[2]  According to the DOJ, the conspirators agreed to adopt specific pricing algorithms for the sale of posters with the goal of offering online shoppers the same price for the same product and coordinating changes to their respective prices.  Importantly, although the alleged conspirators used algorithms, the alleged conspiracy involved an old-fashioned and very human meeting of the minds, and so the case doesn’t break new ground, any more than the first prosecutions of price-fixing conspiracies conducted over the telephone or via email did.

The second scenario involves employing algorithms as a business practice that can tend to facilitate collusion.  The concern here comes in one of two flavors.  First is the concern that simply having more data (about customers as well as competitors’ behavior) available for real-time analysis may facilitate collusion.  But this seems to be a question of degree, rather than kind, because firms already look at the same types of (and sometimes voluminous) data in making decisions about their pricing (input costs, buyer behavior, publicly-available information on competitors, etc.).   Second is the concern that competitors may use the exact same algorithms, which will result in parallel pricing, or make parallel pricing more likely, even if the algorithms do not communicate with each other.  That’s a possibility, although it is not clear that major competitors will buy the same off-the-shelf algorithms.  If they did, perhaps that could be a “plus factor” to be considered in combination with parallel pricing and the like to evaluate whether there is circumstantial evidence of an agreement.  However, using the same algorithm may be a relatively weak plus factor – after all, options traders have for decades used the same Black-Scholes formula to calculate options prices without any antitrust challenge.

The third scenario is the (for now) hypothetical one: two or more firms employ pricing algorithms that, without full human control, somehow communicate and ultimately conspire with each other.  This scenario also has two variants – a difficult case and an easy (or at least easier) case.  In the easier case – which may be the more likely one – although humans do not affirmatively program the algorithms to conspire, they can observe the results.  After all, it seems likely that for the foreseeable future humans will remain in the buying and selling loop even if computers set the prices.  And so, for example, if a computer does not lower prices when demand is down and supply is up, then arguably the humans may be on some sort of inquiry notice to figure out what is going on.  In at least certain of these cases, one can at least imagine a rule that holds the company responsible for setting the wheel in motion and knowingly turning a blind eye to the results.

In the difficult case, competitors’ algorithms communicate and conspire with each other, and somehow the results are sufficiently masked or cloaked so that no one is any the wiser.  Although this variant seems improbable, we may not be able to entirely rule it out a priori.  At the moment, with no case having presented these facts, the best one can probably say is that the competitors’ liability is not entirely certain.  Perhaps there also might be an argument that the software manufacturer should bear some sort of liability for its creation – although it is not at all clear that the language of the Sherman Act would support such liability.  Algorithms can make pricing more competitive, and we should be reluctant to adopt a rule that interferes with those pro-competitive efficiencies.

[1] Deng, Ai, When Machines Learn to Collude: Lessons from a Recent Research Study on Artificial Intelligence (August 30, 2017), available at SSRN: https://ssrn.com/abstract=3029662.

[2] See https://www.justice.gov/opa/pr/e-commerce-exec-and-online-retailer-charged-price-fixing-wall-posters (Dec. 4, 2015).  An earlier plea agreement regarding similar activity was reached with David Topkins.

Antitrust Analysis of Joint Ventures – Ancillary Restraints

My latest piece on joint ventures — and the ancillary restraints doctrine — is available here.

Speaking on Joint Ventures

I am pleased to announce that I will be speaking in an upcoming Strafford live webinar, “Antitrust Concerns With Joint Ventures and Other Collaborations: Balancing Competitive vs. Anti-Competitive Effects” scheduled for Thursday, August 24, 1:00 pm-2:30 pm EDT.

 

Happy Fourth of July!

More blog entries to come soon.

Sparklers on the Fourth of July in Lewiston Maine

(Photo credit: Wikipedia)

Antitrust Analysis of Joint Ventures – Part 2

I’ve begun a new blog series on the antitrust analysis of joint ventures on the Orrick AntitrustWatch blog.  Here’s a link to the second article.  As I wrote there:

In this installment, we will unpack some of the major antitrust issues surrounding the threshold question of whether or not a JV is a legitimate collaboration.  In particular, we will first try to separate the analyses of, on the one hand, JV formation, and on the other, JV operation and structure.  Then we will consider whether a JV (i) constitutes a “naked” agreement between or among competitors which is per se unlawful, (ii) presents no significant antitrust issue because there is only a single, integrated entity performing the JV functions, or (iii) involves restraints within the scope of a legitimate collaboration that are virtually per se lawful.

Antitrust Analysis of Joint Ventures

I’ve begun a new blog series on the antitrust analysis of joint ventures on the Orrick AntitrustWatch blog.  Here’s a link to the first article.  As I wrote there:

Joint ventures (“JVs”) can require navigation of a potential minefield of antitrust issues, which we’ll explore in a series of six blog posts beginning with this introductory post. Not all of the law in this area is entirely settled, and there remain ongoing debates about some aspects of the antitrust treatment of JVs. Indeed, arriving at a coherent and unified view of JV law is like putting together a jigsaw puzzle with missing and damaged pieces.

The series is intended to explore how and why antitrust law applies to JVs, and how to structure JVs to avoid issues.  Keep in mind that the term “JV” is flexible and reaches many types of activity that you might not otherwise think of as a JV. The term of course reaches traditional formal business collaborations between or among companies to produce or buy products or services. But the antitrust analysis of joint ventures also reaches, or can reach, trade associations, standard-setting bodies, patent pools, agreements to jointly market products, and even professional and amateur sports leagues.

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